Financial Science and Art’s methodology, as the name implies, is both a science and and art. Our methodology applies math and statistics to established economic principles such as competitive life cycle, growth limits, return on capital limits and cash flow valuations. That’s the science. All of our reports and recommendation are supported by our methodology, we all speak the same language and we all understand mathematical principles of economics.

However, forecasting is an art. While our analysts adhere to our methodology, there is some degree of freedom to adjust the forecast. For instance, an analyst can apply a more/less aggressive fade depending on the nature of the company and the industry they operate in.

The analysts have a number of levers they can pull to adjust the forecast if they can make a cogent argument to do so. In the end, what really matters is performance and we have a decade of out performance that provides a proven methodology.